We understand brands as stories. Narratives expressed in diverse ways can reflect organizations' identity and justification imperatives.
Our brand model consists of co-creating these narratives and telling these stories in different media, platforms and languages.
To co-design the foundations of brand identity, incorporating its fundamental elements at a conceptual and visual level, contributing to internal cohesion, desirability and external awareness. This process can be used for both brand foundation and brand update.
Purpose (raison d'être) A.L.M.A (conceptual narrative) S.O.M.A (visual and material narrative) Through this model created at TIRONI, we seek to work collaboratively to identify the core elements that distinguish a brand or organization in its category. To this end, we develop the conceptual narrative or brand story and its material or visual narrative, that is, its graphic, symbolic and semiotic aspects and the surrounding atmosphere.
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