Following an initial involvement in business journalism—at Estrategia and Diario Financiero—Isabel has spent over 20 years as a corporate communications consultant. She has participated in and led projects covering various areas of emphasis in the financial, pension, mass consumption, telecommunications and technology industries.

Notwithstanding the diversity of her experience, she has always maintained a center of gravity: how organizations communicate their culture and actions to society.

At TIRONI, Isabel works on projects associated with Banco Santander, Unilever, Banco Central, Morpho, Movistar, and Sura, among others.